@jammer2 - Agreed, the concept and idea look promising it comes down to wether the product will do what it says or not but as long as they're teading towards the goal of an unbreakable stick, i think its a company headed in the right direction for the sport. @flyercanuck - Problem is, Elite-Composite sticks are valued in Canada from $250 - $400 ... Some prices are ridiculous considering regardless the price you spend on the stick, it will inevitably have the same duration as a stick priced between $70-$150 (not to mention if an expensive one is on sale). I think paying a competitive price but gaining duration and endurance out of the product is a boost and a shed of light on the future of hockey for all ages.