Utah? New name? (Official Mammoth)

[SaucyJack]

8 hours ago, mojo1917 said:

there could be real momentum for a tawdry Mormon themed team name

Yes, that would be most delicious.  In Big Love all the old-school polygamists lived outside the cities in what they called compounds.

 

Utah Compounders?  No, sounds like bankers or accountants.  Utah Compound, singular.

 

And I insist on cheerleaders too.  The Sister Wives…

[NHL HHOF]

Utah Hockey Club officially joins NHL, unveils uniforms, logos

‘Monumental day for the state of Utah,’ team governor Smith says
 

https://www.nhl.com/news/utah-hockey-club-joins-nhl-unveils-uniforms-logos

 

 

[flyercanuck]

On 5/12/2024 at 8:57 AM, mojo1917 said:

That's two votes for this idea just on our little forum...

I think there could be real momentum for a tawdry Mormon themed team name.

 

How about The MORmONS?

[SaucyJack]

1 hour ago, flyercanuck said:

How about The MORmONS?

That’s a second reason, then, because they believe Joseph Smith was presented their Book, in the form of golden plates, by the Angel MORONi. 

[NHL HHOF]

NBA's Jazz welcome Utah Hockey Club to the neighborhood

NBA franchise says hello to newest NHL team moving to area
 

https://www.nhl.com/news/topic/short-shifts/utah-hockey-club-nba-jazz-welcome-salt-lake-city
 

 

[Math]

 

Meruelo is officially toast to be an eventual Coyotes owner. He won't be forgotten. Counterpoint, the Coyotes won't be back anytime soon...

[CreaseAndAssist]

Apparently, Utah's GM seemed to hint the team's name might be Yeti...in a small press conference he had at the 2024 NHL Entry Draft.  I think that is the front runner...and hopefully we only have one season of this lame Utah Hockey Club name.  

[FD19372]

The Utah Stormin' Mormons.

[FD19372]

...or, maybe the Utah Salt Miners.

[ruxpin]

6 hours ago, FD19372 said:

...or, maybe the Utah Salt Miners.

Utah Cultists

[TropicalFruitGirl26]

8 hours ago, FD19372 said:

...or, maybe the Utah Salt Miners.

 

The Utah Karl Malones? 

[SaucyJack]

On 7/7/2024 at 7:27 PM, TropicalFruitGirl26 said:

The Utah Karl Malones?

No no no…but on the right track..his playing partner point guard John Stockton…he of the throwback “short shorts”…

 

The Utah club, whatever name they eventually choose, can don abbreviated length hockey shorts in tribute.

[flyercanuck]

How about The Utah Johnnys?

 

[OccamsRazor]

On 5/9/2024 at 12:29 PM, Buffalo Rick said:

My vote is Yeti!  I liked the uniform I saw with the snow monster.  They have 23,000 season ticket deposits already!  Impressive!

 

 

 

 

no way this is legit it reminds me of the old Nords right??? with tusk added...

 

[Brewin Flames]

Utah picks Mammoth as mascot to end yearlong search

• 
  Greg WyshynskiMay 7, 2025, 10:00 AM ET

 

Goodbye, Utah Hockey Club. Tusks up, Utah Mammoth.

 

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of voting, Utah Mammoth was revealed as the new name and permanent identity for the NHL franchise Wednesday.

It replaces Utah Hockey Club, a temporary name for its inaugural 2024-25 season after Smith Entertainment Group purchased and relocated the former Arizona Coyotes franchise to Salt Lake City.

 

"When it came to naming the team, we did something unprecedented -- going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos," Utah owners Ryan and Ashley Smith said in a statement. "The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we're building together."

 

Utah began selling a limited selection of first-run Utah Mammoth merchandise -- including T-shirts, hats and hoodies -- at the team store inside Delta Center on Wednesday. A news conference featuring NHL commissioner Gary Bettman was also scheduled at the arena.

A yearlong search and multiple rounds of fan voting have ended with the Utah Mammoth being chosen as the new identity for the NHL franchise. 

Mammoth jerseys will be available for purchase later this offseason. They will be seen at the NHL draft in June, as Utah selections will wear the new sweaters. Utah won the second draft lottery drawing Monday night to receive the fourth overall pick.

Utah will introduce a Mammoth-inspired mascot at home games next season, which will be revealed in the coming months.

 

The name was inspired by herds of mammoths having claimed what would become Utah as their home more than 10,000 years ago. Fossils have been found throughout the state, and a complete mammoth skeleton was discovered in Huntington Canyon in 1988.

 

"Evidence suggests mammoths charged in herds at speeds exceeding 25 miles per hour, comparable to the speeds reached by the fastest skaters in the NHL," the team said in its release.

 

According to the team, Utah chose a singular "Mammoth" rather than "Mammoths" because "it symbolizes one team, all-in and all of Utah."

 

The new team logo -- the head of a mammoth with a curved tusk -- features several Easter eggs for fans.

 

The snow-capped Wasatch Mountain Range makes up the top of the mammoth's head. The silhouette of Utah and a negative space "M" are hidden on the left side of the logo. The curved tusk is meant to evoke the letter "U" for Utah. "Tusks Up" is the team-endorsed rallying cry for Mammoth fans.

 

Utah will wear its new Mammoth logo on home jerseys and the state's name on away jerseys, joining the Carolina Hurricanes as the only teams currently wearing a logo on one jersey and a wordmark on the other. According to Utah, the road jerseys continue messaging from the team's inaugural season "to put a prominent focus on representing Utah when we're away from the state."

 

The Mammoth will wear patches with the state of Utah and a hockey stick on the shoulders of their home jerseys and a patch with the Mammoth logo on the shoulder of their away jerseys.

The rebranding ends a process that began over a year ago.

 

The team was known as Utah Hockey Club in 2024-25 after having little time to decide on a permanent nickname and logo. Design firm Doubleday & Cartwright developed the team's color scheme -- Rock Black, Salt White and Mountain Blue -- while targeting the franchise's second season for an official nickname.

 

SEG released a Qualtrics poll in May 2024 featuring 20 potential team names. That produced six finalists in June for another fan vote: Blizzard, Utah HC, Mammoth, Outlaws, Venom and Yeti.

 

During Utah's inaugural season, "Yeti" was widely considered to be the team's eventual name, even by its players. But Utah announced in January that it would not be moving forward with "Yeti" or "Yetis" as a nickname after the U.S. Patent and Trademark Office rejected a trademark application for "Utah Yetis" because of the "likelihood of confusion" for consumers to other companies and brands that use the name. Among those parties was Yeti Coolers LLC, which makes drinkware, coolers and clothing.

 

With Yeti and Yetis out, the team announced in January that Utah Hockey Club, Utah Mammoth and Utah Wasatch would be the finalists in a fan vote at Delta Center. Fans voted with iPads located at stations around the arena that featured the names, logos and potential branding for each option.

While Wasatch was never a part of previous fan votes, the team included it as a new option. It referenced a local mountain range and would have allowed the team to use a "mythical snow hill creature in the form of a Yeti" as its mascot. But when the team saw early vote returns, Utah Wasatch was quickly swapped out for Utah Outlaws.

 

While the vote totals weren't released, the team said Mammoth was "the clear favorite" in the final round of voting.

 

Utah said the names in the final voting group were all clear of any trademark issues. There's also no issue with the neighboring Colorado Mammoth of the National Lacrosse League. According to the team, Utah has been in regular dialogue with Kroenke Sports and Entertainment, which owns the lacrosse franchise, and has received support for the new Utah team name.

 

As for "Utah Hockey Club," the team said that name and branding will "always be a part of our history" and could be honored in a nostalgic way in the years to come.

[Brewin Flames]

I'd have loved "Yeti", but those stupid coolers got in the way. 

[thegx.ca]

 

 

Gotta say this one one of the best logos in all sports up there with Minnesota and Calgary and Las Vegas...the colours are pretty cool too...

 

 

 

Edited May 7 by thegx.ca

[Brewin Flames]

 

Utah Mammoth unveiled as permanent brand identity after 4 rounds of surveys, fan vote

Name honors animal that lived in state during last Ice Age

ByNicholas J. Cotsonika

@cotsonika NHL.com Columnist

10:00 AM

Utah Mammoth.

That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

 

Mammoth was the fans’ clear favorite in the final round of voting, according to the team. The name -- deliberately singular, in an all-for-one spirit -- honors an animal that lived in Utah during the last Ice Age about 10,000 years ago.

 

The primary logo, called the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the crown, the outline of the state of Utah in one of the peaks and tusks curving up to form a “U.” The rallying cry is “Tusks Up.”

The Mountain Mammoth charges across the front of the home jersey, while an updated “U-T-A-H” steps down the front of the away jersey.

 

The colors will be the same used by the Utah Hockey Club during the team’s inaugural 2024-25 season: Rock Black, Mountain Blue and Salt White.

Owners Ryan and Ashley Smith will hold a press conference with NHL Commissioner Gary Bettman at 1 p.m. ET Wednesday at Delta Center in Salt Lake City.

 

“From Day 1, we committed that this team would be built with and for the people of Utah, and we are excited to celebrate today’s launch with the entire state,” the Smiths said in a statement. “The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.”

 

The NHL established a new franchise in Utah on April 18, 2024, and Utah purchased the hockey assets of the Arizona Coyotes.

 

The branding process of a professional sports team usually takes at least 18 months from design to trademark clearance. On a compressed timeline, Utah adopted the temporary identity of the Utah Hockey Club while working on the permanent identity with the design firm Doubleday & Cartwright.

 

Fans voted on names and logos. In the end, Utah Mammoth stomped the other finalists: Utah Hockey Club and Utah Outlaws.

 

“When it came to naming the team, we did something unprecedented -- going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos,” the Smiths said. “We love the passion of the people of Utah and the way they showed up for the team during its inaugural season and the energy they brought to voting on its permanent identity.”

 

Paleontologists have found mammoth bones “at various spots in the state, some so well-preserved that they still contained tatters of DNA,” according to an article on the Natural History Museum of Utah website.

That gives the Mammoth historical significance, while details provide a sense of place, according to the team.

 

The “Mountain Mammoth” primary logo also sits on the shoulders of the away jersey. A new “Utah Badge” secondary logo sits on the shoulders of the home jersey, featuring the outline of the state of Utah, the stairstep “U-T-A-H” from the inaugural uniforms, and a hockey stick. A tusk cuts through the “U” in another secondary logo on both sets of pants.

The new identity honors and updates the inaugural one. It uses a new custom-designed typeface, Mammoth Sans, featuring a 10-degree forward slant to mirror Utah’s mountainous terrain and angled crossbars on the “A” and “H” to link to the inaugural lettering system.

 

The uniforms keep the same striping design and color scheme -- black at home, white on the road -- but the players’ numbers will be in Mammoth Sans. Inside the collar of both jerseys, it will say, “EST. 2024.”

 

A limited selection of first-round Mammoth merchandise will go on sale at the team store at Delta Center at 2 p.m. ET, including hats, hoodies and T-shirts. Items will be available next week at NHLShop.com.

 

Home jerseys will be ready for the prospects at the 2025 Upper Deck NHL Draft at L.A. Live’s Peacock Theater in Los Angeles. Utah holds the No. 4 pick in the first round June 27 (7 p.m. ET; ESPN, ESPN+, SN, TVAS) after winning the second draw and moving up 10 spots in the NHL Draft Lottery on Monday. Rounds 2-7 will be June 28 (Noon ET; NHLN, ESPN+, SN, SN1).

 

Jerseys will be available to the public when the rest of the NHL’s jerseys are released before the 2025-26 season.

[Brewin Flames]

8 minutes ago, thegx.ca said:

 

 

Gotta say this one one of the best logos in all sports up there with Minnesota and Calgary and Las Vegas...the colours are pretty cool too...

 

 

 

 

 

Great Commercial....holy hell

[Math]

NOOOOOOO!!! Stick with Hockey Club!!!

 

But at least they can keep that moniker for retro-themed nights where old vintage Utah hockey history with his legacy could be celebrated.

[Puck_Pun]

I'm interested in the 'est 2024'. Officially it's a relocation but they seem to be approaching it as if it was a new franchise. Does that mean heritage rounds would ignore the franchise's previous location? Curious. 

[Math]

33 minutes ago, Puck_Pun said:

I'm interested in the 'est 2024'. Officially it's a relocation but they seem to be approaching it as if it was a new franchise. Does that mean heritage rounds would ignore the franchise's previous location? Curious. 

 

It's some sort of an hybrid solution because the NHL made a deal with former scumb. owner Meruelo as the League doesn't want to give up on this market. They put the Coyotes franchise dormant for five years, they can retain the logo/history and in exchange all former Coyotes' assets, personnel are moved in Utah who is considered technically as an expansion franchise starting fresh with its own history to be made.

 

If Arizona manages to have a new ownership group and a new arena within five years, then the NHL will consider expanding there back again. The Coyotes will be reactived but they will have to build their roster like an expansion franchise but without paying an expansion fee (Utah did it to get their NHL team). But honestly, that won't happen.

[AlaskaFlyerFan]

I like that logo!

[TropicalFruitGirl26]

On 5/10/2024 at 9:23 AM, mojo1917 said:

I prefer singular nouns with "s"  to plural nouns when it comes to team names.

Call me old school I guess.

 

 

 

Soooo...you wouldn't be on board with the Philadelphia Fly? 

[TropicalFruitGirl26]

So the once jet plane...becomes a desert dog....and has now reincarnated as a hairy elephant.
Nice.