When Stan Mikita entered the NHL, he scrapped his way to the top. Piled up penalties for slashing and butt ends. He had the brains to realize that he wasn't helping the Black Hawks or himself by spending time in the penalty box. So, he learned how to play within the rules, while still being aggressive. Hence, the Lady Byng.
Also, he was the subject of a story on CBS's 60 minutes. It was called "Fire on Ice". That was a big deal for those of us who were promoting hockey.