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NHL Winter Classic nets $20 million


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The 2014 Bridgestone NHL Winter Classic not only generated the largest attendance and broadcast viewership for a regular-season game in league history, it also made a profit of more than $20 million.

According to an NHL source, the Jan. 1 game at Michigan Stadium posted more than $30 million in revenue against costs of $10 million. Approximately two-thirds of the revenue was derived from ticket sales, with 105,491 fans paying an average ticket price of $186 for an estimated take of $19.6 million. An additional $10 million in revenue came from retail and advertising sales. 



The Red Wings-Maple Leafs matchup generated the largest television audience in North America in the league’s history. A combined 8.2 million fans watched the game on NBC in the United States and on CBC and RDS in Canada. The previous high was 6.6 million for the 2011 Winter Classic in Pittsburgh.

Despite the success, Collins remains driven to push the NHL brand to higher levels.
“We’ve made a lot of advances over the last seven or eight years with the NBC partnership and better ratings, but we’re determined to make the NHL more popular,” Collins said. “That’s what drives our staff and it’s where the Winter Classic comes in. I expect that you’ll see us think really big in D.C.”


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I think it will be interesting to see how they spin next years classic, however I'll be surprised if it has the same success unless the Flyers and Capitals meet in the playoffs in a 7 game series.

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