Hey guys. My group and I are assigned a project, in where we study consumers of a particular brand/product. We Chose the Maple Leafs. As a Leaf fan myself, I like them because they were the team I grew up, my first NHL game was a Toronto vs Ottawa game when I was about 5 years old, and I always support them, no matter the outcome of the season. My Questions for you fellow hockey fans are: What is it about the Leafs that you like, and why are you so loyal to the franchise despite the "lack of success" in the past