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DECONSTRUCTING THE NEW YORK ISLANDERS 3RD JERSEY


oilfieldhockey

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October 1st, 2018 marks a big day in the Islanders world as another Adidas alternate jersey was beautifully delivered to the world. I want to be the first to show you how the elements of this jersey design come together (in this case, deconstructed) with meaning and significance.

 

The jersey itself is very simple in design, but the colours blend nicely together. The overall body of the jersey was inspired by the 2014 Stadium Series jersey the Islanders released in their first two outdoor games against the New Jersey Devils and New York Rangers.

 

As soon as the video of the unveiling of the jersey was released on the official New York Islanders Twitter feed, it became noticeable right away that the primary logo was broken into three key pieces and placed on important areas of the sweater.

 

Image result for islanders logo

 

3 key areas of importance:

-The “NY” abbreviations

-The “Islanders” lettering

-The geographic image of Long Island itself

 

 

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THE “NY” STAYS FRONT AND CENTER:

The “NY” is a direct adoption from the Islanders primary logo. The only difference is that the “Y” is flat on the bottom instead of leaving it on a sharper angle. The four orange strips that were previously on the shaft, are now on the blade of the “Y”. The strips represent the four Stanley Cup championships the Islanders won in 1980, 1981, 1982 and 1983.

 

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ON THE NECK OF LONG ISLAND:

The image of Long Island, familiar to the one seen on the primary logo, is now tucked on the inside portion of the neck. Utilizing the neck has been a popular amongst teams in recent years as each team is trying to offer a bit of extra insignia to the overall complexion of their outlook. The only difference between this sketch of Long Island compared to the one seen on the main logo is that it’s now blue instead of orange. It’s blue so that it offsets the white and orange trim in a crisp fashion.

Screenshot-2018-10-01-22.38.01-e15384588

“ISLANDERS” LETTERING NOW ON BACK OF NECK:

If you can’t tell already, this sweater strongly favours the neck. The “Islanders” lettering is the last adoption from the main logo. It has a different font than the one on the main logo but it had to be bolder in order to stand out since its such a small detail. The inscription sits nicely along on the brim and once again the font is blue to offset the white and orange trim on the collar.

 

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