A report/survey was done by Hockey Canada & Bauer that showed 90% of the families studied opted out of enrolling their kids in organized hockey...90%!! Reasons stated were: safety issues, affordability & the simple reason that with the trend towards pro coaches & parental pressures toward elite status, the kids were just not having 'fun' anymore. I can see concerns esp. with all the talk of concussions these days, not to mention horrid accidents like Taylor Hall had last year (in practise!), but to keep them from playing because it's no longer considered a fun sport is pretty sad, to me. Many coaches are more concerned with gaining the status/trophies from their elite players & well, some parents flourish on the 'ego' of it all....'Hey did you know my kid is a contender for....?" Playing hockey just for the sake of playing hockey needs to return...achievements, awards & status aside. http://sports.yahoo.com/blogs/nhl-puck-daddy/tennis-canada-targets-youth-hockey-ad-campaign-161703751.html?utm_source=twitterfeed&utm_medium=twitter