I'm sorry man, but I have to disagree. I LOVE HOCKEY and wish it were more popular...but FOOTBALL is what makes the NFL the most popular sports leagues. Football is religion to a vast majority of people. The NFL just figured out how to run the business end of it to perfection, but that is NOT what makes it the most popular sport. To learn the sport as a kid, all you need is a ball, not even a football really, any ball will do of relative size (I used to play football as a kid with a regular ball, not a football because no one had a football, but that didn't stop us). Hockey is VERY different from that. Also, you don't even need the NFL to watch a **** ton of football... ever surf the channels on a Saturday during football season? it's a showcase of college football all over the place. Yeah sure, you could make the argument that those kids are trying to get into the NFL but the bottom line is that all of those games are on TV because people LOVE watching football and will watch just about any team play if they can. To your point though, the NHL could definitely benefit from taking a page or 2 out of the NFL playbook for sure!